March 7, 2014 – The latest data from digital world measuring firm comScore finds U.S. smartphone ownership penetration has nearly reached 67% as of January 2014. Android and iPhone combine to account for more than 93% of U.S. smartphone market.

Smartphone OEM Market Share

159.8 million people in the U.S. owned smartphones (66.8% mobile market penetration) during the three months ending in December 2013, up 7% since October 2013.

Apple ranked as the top OEM with 41.6% of U.S. smartphone subscribers (up 1 percentage point from October). Samsung ranked second with 26.7% market share (up 1.3 percentage points), followed by LG with 6.9% (up 0.3 percentage points).

Top Smartphone OEMs
3 Month Avg. Ending Jan. 2014 vs. 3 Month Avg. Ending Oct. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Oct-13 Jan-14 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Apple 40.6% 41.6% 1.0
Samsung 25.4% 26.7% 1.3
LG 6.6% 6.9% 0.3
Motorola 7.0% 6.4% -0.6
HTC 6.7% 5.4% -1.3
Source: comScore, 2014

Smartphone Platform Market Share

Android ranked as the top smartphone platform in January with 51.7% market share, followed by Apple with 41.6%, Microsoft with 3.2%, BlackBerry with 3.1% and Symbian with 0.2%.

Top Smartphone Platforms
3 Month Avg. Ending Jan. 2014 vs. 3 Month Avg. Ending Oct. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Oct-13 Jan-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.2% 51.7% -0.5
Apple 40.6% 41.6% 1.0
BlackBerry 3.6% 3.1% -0.5
Microsoft 3.2% 3.2% 0.0
Symbian 0.2% 0.2% 0.0
Source: comScore, 2014

Top Smartphone Properties & Apps

Google Sites ranked as the top web property on smartphones, reaching 89.4% of the mobile media audience (mobile browsing and app usage), followed by Facebook (86.6%), Yahoo Sites (86.2%) and Amazon Sites (69%).

Facebook ranked as the top smartphone app, reaching 77.6% of the app audience, followed by Google Play (52.4%), YouTube (49.7%) and Google Search (48.9%).

Top 15 Smartphone Properties & Apps
January 2014 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix
Top 15 Properties % Reach Top 15 Apps % Reach
Smartphone Browsing + App Audience 100.0% Smartphone App Audience 100.0%
1 Google Sites 89.4% Facebook (Mobile App) 77.6%
2 Facebook 86.6% Google Play (Mobile App) 52.4%
3 Yahoo Sites 86.2% YouTube (Mobile App) 49.7%
4 Amazon Sites 69.0% Google Search (Mobile App) 48.9%
5 AOL, Inc. 56.9% Pandora Radio (Mobile App) 46.4%
6 Microsoft Sites 52.6% Apple App Suite (Mobile App) 45.0%
7 Apple Inc. 51.1% Gmail (Mobile App) 43.5%
8 Turner Digital 46.9% Google Maps (Mobile App) 41.6%
9 Pandora.com 46.5% Yahoo Stocks (Mobile App) 30.7%
10 Wikimedia Foundation Sites 43.7% Instagram (Mobile App) 27.5%
11 Glam Media 38.0% Yahoo Weather Widget (Mobile App) 27.0%
12 CBS Interactive 37.2% Facebook Messenger (Mobile App) 24.5%
13 eBay 36.8% Apple Maps (Mobile App) 24.2%
14 Weather Company, The 34.2% Twitter (Mobile App) 22.8%
15 Gannett Sites 31.3% The Weather Channel (Mobile App) 21.4%
Source: comScore, 2014
About: The report looks at key trends in the U.S. mobile phone industry during the three month average period ending December 2013. The study surveyed more than 30,000 U.S. mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

Source: comScore, comScore Reports January 2014 U.S. Smartphone Subscriber Market Share, March 7, 2014.
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